Privacy & Cookies

NXTFrontier Group respects the privacy of people who visit this site or contact us. This notice explains the limited information we receive, why we use it, the services involved and the choices available to you.

NXTFrontier Group is an independent advisory practice based in Ontario, Canada.

Privacy contact:
Privacy Officer
NXTFrontier Group
info@nxtfrontier.group

We may receive information when you:

• contact us directly;
• schedule a conversation;
• visit and interact with this website; or
• choose to use an external service linked from this website.

Information you provide may include your name, email address, organisation and the contents of your message.

Where optional website measurement is enabled, technical information may include pages viewed, navigation, scrolling, clicks, browser or device information, approximate location, IP address and identifiers used by analytics or measurement technologies.

We use information for reasonable purposes connected with operating NXTFrontier, including:

• responding to inquiries;
• arranging conversations;
• managing professional relationships;
• operating and protecting the website;
• understanding how the site and its content are used;
• measuring the effectiveness of our content and outreach; and
• meeting applicable legal or regulatory obligations.

Optional website measurement operates only after the visitor confirms the relevant choice.

Necessary technologies are used to operate the site and remember privacy choices.

Where you confirm optional measurement choices, we may use:

Google Analytics — to understand how visitors use the site.

Meta Pixel — to understand visits and interactions associated with our content and outreach.

LinkedIn Insight Tag — to understand website visits and LinkedIn-related campaign activity.

Google Tag Manager is used to manage website measurement technologies.

Google Analytics and Meta Pixel do not operate merely because a preference is displayed.

They become active after you confirm the relevant choice.

LinkedIn Insight Tag is used site-wide for LinkedIn-related website and campaign measurement.

You may change your choice later through Cookie settings.

The website privacy-choice record is retained for approximately six months.

Where Google Analytics is enabled, NXTFrontier configures its analytics identifier for a maximum lifetime of approximately 24 months from first creation.

Other service providers may use their own identifiers and retention periods.

We retain other personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, legal, security or record-keeping requirements.

We use service providers including Google, Meta, LinkedIn and Cal.com.

These providers may process information outside Canada in accordance with their own privacy practices and applicable requirements.

You may:

• accept optional tracking;
• reject non-essential tracking;
• choose measurement categories; and
• change your preference later through Cookie settings.

Depending on applicable law and your circumstances, you may also have rights to request access to or correction of personal information or raise a privacy concern.

Contact: info@nxtfrontier.group

NXTFrontier Group maintains reasonable practices for managing personal information, including access, retention and disposal, privacy inquiries and incident response.

The Managing Partner is accountable for privacy at NXTFrontier Group unless that responsibility is formally delegated.

NXTFrontier Group does not use website tracking information to make automated decisions about website visitors.

We use reasonable administrative and technical measures intended to protect information under our control.

No method of transmission or storage can be guaranteed to be completely secure.

If you choose to use services such as Cal.com or Substack, those services operate under their own privacy terms.

We may update this notice as our practices, technologies or requirements change.

The current version and update date will appear on this page.

Privacy Officer
NXTFrontier Group
Ontario, Canada
info@nxtfrontier.group